Were you a teenager or young adult in the 80s and 90s? Do you remember those must-have brands and ads with their audacious, colourful aesthetic?
When exploring our archives, it’s not uncommon to come across old publications that bring back memories!
Every day, we carry out documentary research on trademarks from a wide range of sectors: jewellery, fashion, cosmetics, furniture, toys, tableware… With thousands of books, magazines and catalogues on products manufactured since the beginning of the 20th century, our exclusive archives bring together many of the iconic brands.
Thanks to our customised technological tools, our experts can find publications associated with a specific trademark in our database and digital library in just a few clicks. We also have access to external archives containing a rich variety of daily, business and specialist press titles, both national and local, from many countries around the world (Vietnam, USA, Germany, Italy, etc.). This means we can target a large number of industries, including hotels and restaurants, the media, food and energy.
Today, we’ve chosen to highlight iconic advertisements from Kookaï, Ricil’s, and the Italian brand Byblos from the 80s and 90s.
Do you have a question about a trademark?
Paperz IP offers you its expertise, exclusive archives and advanced technological tools to carry out documentary searches on a specific trademark in order to find:
✅ Proofs of trademark notoriety
✅ Proofs of use
✅ Proofs of the acquisition of distinctiveness through use
✅ Proofs of the common, generic or descriptive nature of a word mark
✅ Or to carry out prior art research on a logo, slogan, typography, three-dimensional, position, colour trademark, etc.
Kookaï: the brand that has dressed an entire generation
If you’re French, do you remember those skin-tight jumpers in vibrant colours, flowing dresses and ultra-stylish advertising campaigns? In the 80s and 90s, Kookaï was THE brand for independent, daring young women. With its accessible, trendy clothes, it appealed to a whole generation.
While researching the Kookaï trademark, our researcher Stéphanie came across a number of dated publications from different magazines among the many that we listed. Our selection was based on the most attractive publications. But as part of proofs of notoriety, we could look for the oldest publications!
Kookaï has left its mark on a whole generation, but how can we prove it? Our company offers to collect publications, particularly paper publications, which provide solid proofs of the trademark’s notoriety.
Byblos: an Italian brand that conquered the 90s
In the 80s and 90s, Byblos embodied Italian elegance with a sophisticated, avant-garde style. Founded in 1973, the brand enjoyed a meteoric rise thanks to its daring collections and structured cuts.
With renowned designers at the helm, including Gianni Versace in the early days, Byblos made its mark.
How can I check that the trademark is being used? Thanks to our documentary research services! We offer reports with dated documents as proofs of trademark use. We have several ways of finding this evidence, including our digital library equipped with ICR (Intelligent Character recognition) technology, enabling advanced text searches.
Our documentary resources and the wide range of media we use mean that we can carry out documentary research in many countries. In particular, we use external international databases containing the national or local daily press, the business press, the specialist press, as well as the internet and museum collections.
We can therefore target a variety of territories:
Italy, Germany, Vietnam, the United States…
Ricil’s: a cult cosmetics brand
Do you remember the famous Ricil’s mascara? A real must-have in the make-up kits of the 80s and 90s. Its promise of long, intense lashes made an entire generation dream. Although the brand is no longer in common parlance, there was a time when French people ‘used ricil’ instead of mascara to enhance their eyes.
Ricil’s has remained engraved in our memories and in some people’s everyday language. How can we verify this? With proofs of the generic nature of a word mark!
At Paperz IP, we have the tools to gather the proofs needed to verify the use of a word mark.
Of course, the brand also offered a wider range of cosmetics. As well as mascara, Ricil’s offered other products such as liner, make-up remover, liquid eye shadow, etc.
Our research expertise enables us to find all the information relating to trademarks quickly and efficiently.
Do you need proofs of the reputation, use or common, generic or descriptive nature of a trademark?