The MARQUES Conference 2023, one of the must-attend events of the year for intellectual property professionals, took place at the InterContinental Hotel in Berlin from September 19 to 22. Organized by MARQUES, the European association representing the interests of brand owners since 1986, the conference brought together over 900 participants from 78 different countries. It provided a platform to discuss the most crucial issues in the field of intellectual property.
Exploration of Latest Trends
A standout feature of the MARQUES 2023 Conference was its in-depth exploration of the latest trends in the field of intellectual property. Conference sessions delved into essential themes, shedding light on the impact of diversity and cultural environment on brand authenticity. Topics covered included brand management, risks and benefits for brands in the metaverse, the influence of culture on brand strategies, brand management during times of crisis, new rules for e-commerce and AI, as well as the analysis of Tik-Tok and influencers.
Informative Roundtables
The World Intellectual Property Organization (WIPO) played a crucial role by organizing informative roundtables on pivotal subjects. These discussions allowed exploration of challenges faced by member states and the jurisprudence of the Tribunal. Additionally, they examined legal approaches to unfair competition and strategies for the protection of international design patents.
The Paperz IP team was honored to participate in this event, notably through a booth where our founder, Camille, engaged with several attorneys, lawyers, and in-house counsels.
This high-quality event resonates with the values of Paperz IP: excellence and rigor are two fundamental values that are an integral part of our professional commitment.